It's not difficult, gentlemen, making the consumer enjoy their products

"Investing in product, investing in comfortable seats - it's not difficult, gentlemen, making the consumer enjoy their products."

Said by Emirates Airlines President Tim Clark to the major american airlines in response to their pressure on government to stifle Persian Gulf airlines.

This comment exemplifies the link between opportunity and compassion.  "Make the consumer enjoy their products".  "Comfortable seats"!!  

What do companies do with all their profit?
  
They recognize the profit only 4 times a year...when they release earnings.  The rest of the time out of  fear of not being able to meet those profit expectations, they say to themselves money is tight, and investments like employee benefits, and upgrading the subtleties of their consumers experience, don't seem necessary.

And in this case, they find ways to stifle their competition...a shortcut...an unsustainable strategy.  

Common gentlepeople - its not difficult! Just use the golden rule, when you goto sit in the proverbial seat wouldn't you be much happier if it was comfortable.  

Built it and they will come!